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Importance of good user message

Problem

Company 1

Dear Valued Customer,Your Mobile invoice value for [date] is
Rs[Amount] & the total outstanding value at date is Rs[Amount].
Thank you.

Our record indicate an overdue of Rs.[][date] pls settle the same by date to enjoy uninterrupted services.Pls ignore if settled.

Company 2

Dear Valued customer,Your bill dated date is now due.Please make payment.if already settled pls ignore this sms.

Given messages are received from two different telecom company in Sri Lanka when there is a due payment .

Mistake

The way messages has presented is different .In company 1 first reminder message sends very polite manner. but it’s second message is not polite it directly gives the message . But message is informative but company 2 message is very polite and short but it s not informative.When reading, user gets two different impression over the message.

Lesson Learned

So good message should polite,short and informative.

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